RecentCampaigns
Responsible Rider Campaign
The #ResponsibleRider campaign was a digital (social media) campaign to encourage all bikers / motorcyclist to practice safe riding habits.
Under The Helmet Campaign
The #UnderTheHelmet campaign was a digital (social media) campaign targeted at non-bikers.
Learn more about BikersSafety Initiative
The Bikers Safety Initiative (BSI) was conceived by a group of motorcyclists to create a safe ecosystem for all motorcyclists. This initiative will promote a good image of motorcyclists to the public; educate all classes of road users on the effects of their actions on the road and improve riding conditions for motorcyclists.
Latest News & OurBlog
Fatigue
Most of us are guilty of thinking we are super humans. There isn’t anyone that can’t fall asleep while riding a bike. Especially if riding at a reasonable constant speed under fatigue.
Do not rely on your gear!
If you tell yourself that you are fully protected based on that very highly rated riding gear you have on and so excessive speeding is a way of life….U ARE OVERRATING yourself.
The 3rd Element
Braking; the ability of a moving automobile to slow down or come to a halt.
I ride like I’m invisible.
I ride so it doesn’t matter if they see me or not.” How often does some variation of this advice come up on Internet forums